How to Capitalize on Evolving Cultures in Creative Businesses

The inherent complexity that underpins today’s digital products seems to have put an end to the age of the arrogant leader with the killer instinct. In past decades, it was this person who ruled so many creative businesses. During this time, there were only a few crafts that came together to make a magazine, an ad, a film, or a product. There was time for the individual genius to conceive and perfect the work that would have their name on it and make them famous. But this command-and-control business culture has fallen out of fashion.
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