Last summer, the INSEAD Emerging Markets Institute (EMI), the HEAD Foundation, and employer branding firm Universum teamed up to conduct what these groups call “the largest independent study ever conducted on millennials.” Surveying more than 16,000 millennials from across the globe, the study delves into a variety of topics, including millennials’ fears, hopes, beliefs, and desires. Over the course of the next few weeks, we’ll be exploring the results of this massive survey in a six-part series. Part Two will focus on the second piece in this study, “Our Greatest Fears.”
Last we heard, the millennials were a “misunderstood generation.” Now, it seems, would be a good time to start trying to understand them — and what better way to do that than delve into their greatest fears?